To come up with new ideas, you have to have space to be messy, to procrastinate, and to let your mind wander and free-associate. But there needs to be a balance. You eventually need to channel it into something concrete, or you won’t produce anything.

Creativity arises from making new connections—contemplate unexpected things together. Don’t wait for moments of inspiration to strike. Creativity is a muscle; exercise it. There’s a logic to creativity: find what works for you, break it down, and you have a process that can serve you forever. Unstructured freedom is the enemy of true creative

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I usually don’t know what I want until someone shows me, or until I encounter it in the world for the very first time. That’s why, when I work with a creative professional like an illustrator, I am careful never to lead them too much about what silly ideas I think I have; I want to give them maximum freedom to put their own stamp of creativity on... See more