We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

san francisco has a strange gravity, attracting people who want to build the future, and also those who want to be seen building the future. the result is a city that can feel incredibly performative, especially within the startup bubble.

a lot of “founders” aren’t actually building much. instead, they’re posting, going from one event to the other,... See more

My interviews were often not about work or software at all – one of my interviews we just spent an hour talking about Wittgenstein. Note that both Peter Thiel and Alex Karp were philosophy grads. Thiel’s lecture notes had come out not long before (https://blakemasters.tumblr.com/peter-thiels-cs183-startup) and they discussed Shakespeare, Tolstoy,... See more