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Care Doesn’t Scale

Working in technology means one thing above all else: chasing scale. There is a reason why much of the tech world is obsessed with growth. Free from physical constraints, digital systems can scale to an incomprehensible size. The appeal of conquering the engineering, design and business challenges of mega-scale is strong, the rewards immense. But u
... See moreI think another driver of this sentiment and behavior is that chasing scale strips you of some humanity. It puts your head too high up in the clouds. It removes you from what happens in the real world with real people. Pursuing something that can’t scale does the exact opposite: it grounds you. It’s a comforting and healing next act.
Anu Atluru • Pursuits That Can’t Scale

A realization I’ve had lately: practically anything that’s great in the world is that way only through constant attention and care—e.g. great products, yards, marriages, companies, friendships. If left alone, practically everything defaults toward mediocrity at best or ruin at worst. “Constant attention and care” always requires time and this is a ... See more