Care Doesn’t Scale

I think another driver of this sentiment and behavior is that chasing scale strips you of some humanity. It puts your head too high up in the clouds. It removes you from what happens in the real world with real people. Pursuing something that can’t scale does the exact opposite: it grounds you. It’s a comforting and healing next act.

Care is about intention, patience, and impact. It’s the opposite of scalability; scalability is when you don’t care , when you think that the same user experience should be applied to everyone on earth.