Car

Just as it was taking to the road, another German engineer, Carl Benz, was putting the finishing touches on a vehicle of his own. Benz, like Daimler and Maybach, had applied his experience in building stationary engines for factory use to develop a small internal combustion engine for use in road vehicles. He was a keen cyclist, but rather than att
... See moreTom Standage • A Brief History of Motion: From the Wheel, to the Car, to What Comes Next
The first automobile, for example, was called a “horseless” carriage, a name which allowed the public to position the concept against the existing mode of transportation.
Jack Trout • Positioning: The Battle for Your Mind
In the years before the Model T’s introduction the American car market was, roughly speaking, divided into two categories. On the one hand were horseless carriages: lightweight vehicles that were, as their name and shape implied, clearly descended from horse-drawn carriages, but powered by a rear-mounted petrol engine, and steered using a tiller. A
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