Candace H. on LinkedIn: I'm fed up. At this point in my care...

Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments

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I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more

Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments

Make bold moves in copywriting, say something, make less noise—there is a lot of it.