Every platform shift compresses the distance between user & value. The web required a URL & a browser. Mobile required a download & a homescreen slot. Skills require a sentence.

For consumers, software discovery disappears. A user asks their agent to track expenses or categorize last month’s spending. The agent finds the skill. The user never knows the tool exists, aside from a subscription.

For enterprises, IT provisions applications by role. A sales rep gets Salesforce. A marketer gets HubSpot. An analyst gets Tableau.... See more