Can E-Commerce and Sustainability Co-Exist?

If e-commerce took away the need to go to a physical store to browse, try on and buy clothes, social commerce removes the need to permanently own them. The total resale market is expected to double in value to $51 billion in the next five years, according to a report from ThredUp. Traditional retail operates on product newness and seasonality. In c... See more

Fast forward to today, eCommerce has made it possible for emerging brands with a niche product to achieve nationwide retail distribution at an accelerated rate.

The American Consumer Institute, for example, has estimated that the Internet will save the world from approximately one billion tons of carbon emissions in the next ten years. This number can be broken down into the following carbon footprint-reducing features: · eCommerce will reduce emissions by 206 million tons of carbon, mainly in the form of

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One of the major concerns that consumers have about the growth of ecommerce is the excess waste that goes into packaging. With consumers now wanting to feel less responsible for their impact on the environment, they're seeking out brands that facilitate environmentally conscious purchase habits–and waste-reduction is a key part of that process.