Camille Ricketts: Former Head of Marketing at Notion
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Camille Ricketts: Former Head of Marketing at Notion
Andreessen Horowitz (@a16z) and First Round Capital (@firstround) are the absolute gold standards when it comes to content marketing in venture capital.
When I joined Blume, there weren't any precedents for content marketing in venture capital in India. I often found myself revisiting interviews and articles from Sonal... See more
Discussing the diminishing returns of virality and the strategic pivot towards building long-term value with smaller, engaged audiences.
TRANSCRIPT
And so we are certainly evaluating, like, what do we want from the work that we put out now? And what is the scale of the relationship with an audience that that work is going to have?
I actually believe that it will be very cool to spend the next three, five, maybe even 10 years engaging with much smaller audiences. It's going to take a lot of
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