ByteDance | TikTok: Origins, How They Grow, and The Future of The Internet

This brings anyone in the social media game an important lesson: enabling and preserving a path from newcomer to middle class is crucial for maintaining a moat. When it becomes too hard to “make it” in established channels, the door opens for new channels to take off.

Unlike going to Substack to catch up on some newsletters (which as you know by reading mine, takes time) — TikTok unlocks rapid dopamine hits. Making it “an ideal app” to open up when you have even a minute of idle time.