Buying clothes online is still painful. Here’s what needs to change.

What is wrong with online shopping of modern clothing brands:

No versioning, imagery, models look nothing like me, subscription options (not offered), absurd descriptions, sizing is still a mess, styles are presented as different products, pricing.

Basics are versioned with pricing that reflects it, consistent photos and videos of each style and color combination, a wide array of models, guidance based on actual measurements of what would fit better, subscriptions, descriptions that people actually can decipher, and size, style, color, and version all being on a single page.