Buyers of first resort - Works in Progress
What is less well understood is the power of bodies acting as ‘Buyers of First Resort’ – where some entity, public or private, helps to establish the first market for a good or service before it has reached the stage where it could support a customer base of its own.
Neil Hacker • Buyers of first resort - Works in Progress
From Works in Progress post on getting innovative products off the ground — first buyers fill the space between good ideas and future markets.