What is a product strategy? Most importantly, it's what you won't work on. Here's how @EdBiden explained it in today's post: It’s easy to get drowned in requests from users and various stakeholders around the business. Everyone has a great idea or a pressing... See more

Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing writes the messaging—the facts you want to communicate to customers—and gets the product sold. But from my experience that’s a grievous mistake. Those are, and should always be,... See more

WTF is product strategy Product strategy sits in between the mission/vision and the plan, either at the company level or at the team level. At the company level, the mission and vision are typically articulated by the founders/CEO and tend to be durable over time.... See more