Business Storytelling From Hype to Hack
The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
amazon.com
Storynomics: Story-Driven Marketing in the Post-Advertising World
amazon.com
We are always telling stories, whether we realize it or not. We might as well get good at it. Good stories win people over. They provoke and inspire and inflame the human spirit. It’s a tremendous source of power.
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