Business Made Simple

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Start with the problem you or your company helps people overcome. 2.Agitate that problem to make it even worse. 3.Position yourself, your company, or your product as the resolution to the problem. 4.Describe the happy ending people will experience if they use your product to resolve their problem.

Here is a template for a good proposal: 1.The customer’s problem 2.The product that will solve the problem 3.The plan to implement the solution (product) into the customer’s life 4.The price and options 5.The climactic scene (the result of the resolution of the problem)

What will my life look like if I take you up on your solution? 4.What do you want the audience to do next? 5.What do you want the audience to remember?

What problem does your company solve? How is that problem making people feel? How is your product positioned to solve that problem? And after that problem is solved, what do people’s lives look like?

“You know how most families don’t eat together and when they do they don’t eat healthy? I’m an at-home chef. I cook in people’s homes so they can eat well and spend more time with each other.”

Until you state the problem, your audience is wondering why they should pay attention. Start your presentation with a problem.

Instead, measure lead measures. Again, lead measures are actions your team members can take to affect lag measures. If your lag measure is total sales, a lead measure might be sales calls that cause total sales to happen. So measure sales calls on your scoreboard rather than sales.