Business Made Simple

Instead, measure lead measures. Again, lead measures are actions your team members can take to affect lag measures. If your lag measure is total sales, a lead measure might be sales calls that cause total sales to happen. So measure sales calls on your scoreboard rather than sales.

What will my life look like if I take you up on your solution? 4.What do you want the audience to do next? 5.What do you want the audience to remember?

What problem are you going to help the audience solve? 2.What is your solution to the problem?

“You know how most families don’t eat together and when they do they don’t eat healthy? I’m an at-home chef. I cook in people’s homes so they can eat well and spend more time with each other.”

Here is a template for a good proposal: 1.The customer’s problem 2.The product that will solve the problem 3.The plan to implement the solution (product) into the customer’s life 4.The price and options 5.The climactic scene (the result of the resolution of the problem)

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Start with the problem you or your company helps people overcome. 2.Agitate that problem to make it even worse. 3.Position yourself, your company, or your product as the resolution to the problem. 4.Describe the happy ending people will experience if they use your product to resolve their problem.

HeroOnaMission.com.

To create a custom story arc for every one of your clients, you will want to use this formula: 1.I see you are struggling with X problem. 2.I see that X problem is causing Y frustration. 3.Our product or service resolves Y frustration by resolving X problem. 4.We’ve worked with hundreds of clients with X problems and here are their results. 5.Let’s