The Mom Test by Rob Fitzpatrick
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick • 9 highlights
amazon.com
The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test: Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more