Saved by Kat Fergerson
Bumped: The Effects of Stock Ownership on Individual Spending
attractive to people who are not owners of the company. How can the HR director, or the chief financial officer, or the head of sales, improve their career prospects by buying from you?
Leigh Caldwell • The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
decades of research link materialism—prioritizing money, image, and possessions—with lower well-being and more compulsive buying
the more we rely on stuff to prop up self-worth, the worse we tend to feel—and the more we chase the next purchase.
Today, it is hard not to notice the prevalence of equity culture. Every employee optimizes their stocks and options. People frequently move between companies to build a portfolio of equities. Employees of successful startups want to become angel investors. Second-year MBAs want to be founders or VCs. Nobody wants to miss out on the next equity succ... See more