-Serve heterogeneity in user preferences & empower niche

-Allow creators to capitalize on superfans:

What is certainly true is this: Creator platforms flourish when they provide opportunity for anyone to grow and succeed.

Some inequality is inherent in the nature of the passion economy: supply is heterogeneous and non-substitutable, and the trust and affinity that creators build with their audiences should be celebrated. But platforms—from established to brand new—can do more to strengthen the creator middle class and broaden the path to success.

Societies and platforms flourish when there is a path for everyone to have upward mobility, achieve financial security, and learn and grow. The beautiful thing is, in the real world as well as in the digital world, it’s up to us to build this path.

-Provide capital investment to up-and-coming creators. Platforms that enhance the predictability of income and provide upfront financing to creators are building on this precedent.

-Create passive (or almost-passive) income opportunities for creators: While there is significant revenue concentration, for all creators, the sales represent passive income (after products are initially created), allowing creators to scale earnings without scaling time.

But for content platforms, the move to digital content hasn’t been correlated with a burgeoning long tail: the top creators are massively successful, while long-tail creators are barely getting by.

-Offer a form of Universal Creative Income (UCI)