Building something no one else can measure

PS: I try to make it a point to avoid writing "generic" articles, or rehash old ideas just for the sake of producing content. My philosophy of writing is that I make a real effort to only write things that can only be written by me; things that are unique to my perspective, or at the very least the things that no one else seems to be saying.

In early 2021, while most founders were chasing quick exits, I was laying the foundation for something more sustainable. The digital fingerprints are clear in my content DNA—establishing values and identity wasn't just personal branding. It was memetic groundwork.

Said differently, we try to measure what we value.

But we inevitably end up valuing what we measure.

And what can be measured tends to be…the mechanical stuff.

Not only do numbers not capture what matters, they are also extremely open to manipulation.

[

](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack

... See more

So, the question that keeps me up at night is, what are us humans gonna do with all of our newfound time? Which brings me back to Japan, and this quaint Kyoto restaurant I found myself sitting in one evening. There were 10 seats, one chef/owner and one apprentice, and the most incredibly crafted experience. It wasn’t expensive, but everything was i

... See more