added by Tom Critchlow · updated 2y ago
Building dashboards is cowardly
- After companies adopt business intelligence tools, before they know it, they're swimming through endless seas of dashboard charts. On the surface it might look like these companies are "data-driven," but the data is difficult to act on.Flat metrics dashboards conflate leading and lagging indicators. They don't distinguish between controllable input... See more
from Daniel Schmidt on LinkedIn: "Flat metrics dashboards" are profoundly limited. After companies adopt… | 14 comments by Daniel Schmidt
Tom Critchlow added
- Good dashboards anticipate followups. A good dashboard says, "This dip, right here, which I know sticks out immediately? It was caused by our pricing change." A bad dashboard leaves the user wondering, "What happened then?" A good dashboard makes rates of change — week-over-week, year-over-year — immediately apparent. A bad dashboard leaves the use... See more
from Good dashboard, bad dashboard — Andrew Bartholomew by Andrew Bartholemew
Tom Critchlow added
Often dashboard creators are “outsiders” such as consultants, and they don’t have deep practitioner experience for understanding the entrenched issues within the company, such as the previous three issues. Therefore, they make common mistakes that lead to unactionable dashboards and a loss of credibility.
from Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik