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Building a StoryBrand: Clarify Your Message So Customers Will Listen
The key is to make your company’s message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
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