Defining exactly what their customer wanted brought clarity and camaraderie to the team because they understood their mission.

PARE DOWN THE CUSTOMER’S AMBITION TO A SINGLE FOCUS

Simply put, we must show people the cost of not doing business with us.

The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

human beings are constantly scanning their environment (even advertising) for information that is going to help them meet their primitive need to survive.

Conserving financial resources. In order to survive and thrive, your customers may need to conserve resources.

The first mistake brands make is failing to focus on the aspects of their offer that will help people survive and thrive.

The goal for our branding should be that every potential customer knows exactly where we will take them:

The truth is, you don’t need an expensive ad campaign or a beautiful style guide to grow your business; you just need a few sound bites customers immediately understand so they quickly realize you have a solution to their problem.