Membership programs thrive on “conversion events.”

Many content-oriented companies try this approach of just gathering as much content as possible and offering it at a monthly price when their members might want depth in a few key areas or access to a community of like-minded people. In many cases, it’s not the stuff people want; it’s the curation and community. If the primary benefit is supposed... See more

Two really tangible take-aways: 1) they don’t care so much about individual viral articles as they care about creating direct, habitual readership, 2) long discounted trial periods work well to move people from ‘interested’ to ‘loyal’.”