Building a membership funnel

Community is internet-native media. Yet the vast majority of creators and publications are still built around the value of content . It’s no wonder why today’s digital media businesses are deeply broken.

The best business model pre-internet was to charge for content. In the internet age, I think the rest of the world will become more like video games — give away the base layer, and let the internet do its thing, supercharging viral marketing to monetize the complement.

Community is the currency of the new internet and memberships is how you’ll get paid.