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Building a membership funnel
Membership programs thrive on “conversion events.”
Craig Mod • Running a Successful Membership / Subscription Program
Many content-oriented companies try this approach of just gathering as much content as possible and offering it at a monthly price when their members might want depth in a few key areas or access to a community of like-minded people. In many cases, it’s not the stuff people want; it’s the curation and community. If the primary benefit is supposed... See more
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Podcasting is *not* new audience acquisition. It is *not* top of funnel.Podcasting is close to the BOTTOM of your marketing ecosystem. I'm constantly trying to convince social followers, YouTube viewers, and email subscribers to listen to the podcast!And this screenshot is why. I'm not sharing this screenshot because it's exceptional – I'm sharing... See more