Building A "Community-First" Company

Community building has been a core part of internet functionality since the very first sites. For most of us, our first use of the internet was jumping into a community. The difference now is that Web3 allows all communities to launch, manage and grow native online economies together that enrich the lives of a broader stakeholder group than ever be... See more

Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more