Build Your Community: Turn your connections into a powerful online community

In an exploration community, members proactively share what they’re doing, get feedback from others, and try to improve.

the number of people participating in the community really doesn’t matter. What does matter is nurturing a tiny group of top members who will generate most of the value in a community.

our research showed sales professionals most needed case study templates, proposal templates, and the right language to use in their sales calls.

Your audience will only visit and participate in your community if it is the most relevant method for them to satisfy their needs and desires at a given moment.

we told members if they wanted access to this treasure trove, they needed to share their own templates and resources (notice how we’re solving the collective action problem here). Each new template was added to the pot which in turn attracted more people to share their own. This virtuous cycle also drove discussions around the

As a general rule, try to limit the homepage to just two to three calls to action. For most communities (search for information, register/login, and start discussion) this should suffice.

The key was identifying what was relevant to our members today. Once we had nailed that concept, it became easier to build our engagement plan.

Your survey should try to probe into the demographics, behaviours, and psychographics of your audience (you can find our template surveys for both existing and new communities at www.feverbee.com/buildyourcommunity

It’s a huge mistake to create a superuser programme without the resources to run it properly.