san francisco has a strange gravity, attracting people who want to build the future, and also those who want to be seen building the future. the result is a city that can feel incredibly performative, especially within the startup bubble.

a lot of “founders” aren’t actually building much. instead, they’re posting, going from one event to the other,... See more

Where startups used to be the tool of choice for rebels to break barriers, they’ve increasingly become a consensus norming funnel.

If you are an experienced founder with lots of money or social capital, leave the next food delivery startup to the Level 1 neuromancer, and ask yourself: what would the world look like if our best players took on good quests?

Are you on a good quest now? Be honest.