Build Products That Solve Real Problems With This Lightweight JTBD Framework
Sunita Mohantyreview.firstround.com
Build Products That Solve Real Problems With This Lightweight JTBD Framework
- Jobs are not the same as your mission, vision or goals.
- Jobs describe the underlying human needs , not the features of the product.
- Jobs illuminate consumer insights on underlying motivations and struggles , not business objectives.
- Importantly, a job should highlight a promising specific market opportunity about an unmet need — balancing between too
Sunita Mohanty • Build Products That Solve Real Problems With This Lightweight JTBD Framework
JTBD