Software is content now. AI can generate a competent interface in seconds. Components are commodified. Patterns are free. The defensible position is to care about what machines can’t: how a place feels. But making it “pretty” isn’t enough. You have to articulate texture—oil-painted, soft depth, breathing motion—and turn that into rules. The tools... See more

Product success will largely be determined by intention and vision—before anything is built, before AI or humans begin creation. As engineering becomes focused on pushing the AI frontier, design's role shifts to making these powerful but complex tools intuitive, accessible, and desired. Just as users choose products for their value rather than... See more

As images of any kind become easier to generate, the designers who stand out are those who can create a sense of cohesiveness and emotion.