Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

Every young person (and plenty of non-young people), trying to strike gold and solve problems, is architecting themselves after a dominant personality of our field.

These archetypes equally modeled themselves off of someone else that inspired them. Steve was obsessed with Edwin Land, the founder of Polaroid. He would even take the “intersection of t... See more

The Silicon Valley small business, the SV-SB, is a hybrid of sorts — it intertwines small business values and discipline with big tech know-how and ambition.

• Founding teams may look like that of a “traditional” Silicon Valley startup. They’re native to Silicon Valley ethos, skills, and playbooks. But , beneath the surface, they’re different. You m

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Engineers work out the future, competing fiercely, building on each other’s work, and giving birth to new advances that Dorsey, the romantic, hasn’t even meditated on yet.