Browsing e-commerce: An untapped $250B+ opportunity

The KPIs required to win in the search based e-commerce and browsing e-commerce models are different. While Amazon might be laser focused on 1) delivery time 2) SKU count 3) conversion; PDD might be laser focused on 1) user engagement 2) churn 3) SKU count.

Looking at the ~$3T value creation in e-commerce over the last two decades, one might feel that the best of e-commerce is behind us. However, in Amazon lingo, I believe we are still on Day 1. Current penetration is still low (~17% in US). New categories are coming online such as grocery and pharmacy.