A hundred percent agree. What has happened in the last decade is people have been trained to consume an overload of content, and some people are coming to realize that they are the product that's being sold. There's also the trend of digital minimalism, really wanting to curate what they see, what their apps on their phones are, what they're... See more

many Zoomers and users even younger told me that they felt an aversion to putting their lives on social media. They, too, are suffering from posting ennui. Kanika Mehra, a twenty-four-year-old, told me, “I feel like everyone in my generation is kind of a voyeur now,” still scrolling but not posting. She continued, “People don’t want to be... See more

Memes may dominate how we communicate online, but in the last few years, their rapid spread has also necessitated the birth of a parallel, shadow ecosystem, where the best ideas are paradoxically harder to find. Not everyone wants their ideas to go viral anymore. One friend writes a newsletter that he asks people not to share around. Another... See more