Bringing True Strategic Foresight Back to Business

Just like other iconic duos you already know — Simon & Garfunkel, Kirk & Spock, Sherlock & Watson — strategy and foresight are better together, because they amplify what each element could achieve alone. Strategy without foresight makes companies vulnerable to outside disruption. Foresight without strategy renders scenarios unactionable... See more

For that reason, strategic foresight should be horizontally positioned, working with different units like marketing, finance, operations and product development, to ensure that the company collectively knows where to play, how to win, and crucially, will be prepared to adapt in uncertain business climates. New strategic foresight teams, with busine... See more