Bringing MMO dynamics to Web3 business models

Web3 has been heralded as the future of how we engage with people and businesses. However, while the tech underlying Web3 is new, there are many behavioural parallels to be found in a 20-year-old medium: massively multiplayer online games (MMOs) like Fortnite, Second Life, and Runescape. Within these virtual worlds, hundreds of thousands of people—... See more

What's more Web3 presents a rich new palette to think about consumer engagement for every media company around how to incent participation, create hybrid membership / ownership structures and more broadly make interacting with content more fun for consumers. Perhaps another way to think about Web3 is as an open gaming platform for everything. Moder... See more

There are 3 characteristics of MMOs:  Tutorial systems, Navigation/curation platforms (like a Web3’s Steam Workshop or App Store),  Competitive/collaborative incentives.

Immediately upon entering the Web3 rabbit hole, one realizes that it’s hard to talk about crypto without also talking about gaming — specifically a highly financialized form of “gamification” revolving around microtransactions and “play-to-earn” (P2E) incentive design, whereby players win real tokens with real financial value for specific behaviors... See more

ecause if you think about, if you unpack what does Web3 mean? And if it really boils down to the financialization of everything, there's three distinct buckets of it in my mind. There's a speculative sphere because you can now tokenize so many different things, the opportunity for markets and best execution and price discovery and all these things ... See more

R: I think in a very wide sense, web2 was mechanically very single player. Particularly in social and the way we think about online production. Web3 has put people in a very cooperative - multiplayer mindset. Even if it’s primarily language-based. DAO’s, NFT Collections, DeFi Pools, etc… that all takes far more than 1 to make it a reality. Tha... See more