added by sari ยท updated 2y ago
Breaking the Fourth Wall: The Business of Media Subculture
- Putting talent at the center of its business opens up entirely new opportunities for media companies when the core asset and value is attributed to the individual. The new line of business now becomes somewhat inverted: instead of everything being limited to under a brand halo where advertisers buy on the brand and consumers subscribe to the brand,... See more
from The Next Media Business: Talent, Reputation and Lessons from Record Labels by Jarrod Dicker
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- If the future role of a media company mimics that of record labels, then we start to see a significant shift from these institutions to attribute more of their value as operators and begin to diversify their business of being just a brand.
from The Next Media Business: Talent, Reputation and Lessons from Record Labels by Jarrod Dicker
sari and added