let’s show the world how fun and relevant we really are.

After all, the Muse is an ancient being, undying and creatively unbounded, while we humans are small and helpless. What could you, a tiny individual in the infinite cosmos, possibly offer the world? So, we call to the Muse to inspire us. We agonize over finding Her. We beg for Her help and inspiration. In the end, the Muse allows mere mortals like

past experiences that we hardly noticed which then affect how we make decisions later.

In general though, it’s a massive waste of time trying to convince an already skeptical investor.”

So ask yourself, what is your aspirational anchor?

They know they can never complete their learning process, so they master the ability to find their own answers, constantly revising their thinking with details pulled out from their unique environments. They refuse to operate in the abstract.

Blink, he writes about “rapid cognition,” or snap judgments. We constantly make snap judgments about the world around us, and these moments of rapid cognition can and should inform the actions we take. However, we also feel a tension between our snap judgments and rational thoughts, which prevents us from taking intuition as seriously as we should.

How can we do the same? How can we more proactively consider the world around us? Simple: we need to ask better questions.

The goal became “get people to fill out the form” rather than “deliver content so good people would pay for it by filling out a form.” As it so often happens, that subtle difference made all the difference in the world.