Tokens can also be extremely impactful, whether they enable partial or full governance. Not only can they be used to reward early adopters, but create new stakeholders and mutual alignment. Platforms such as Rally, Bonfire and P00ls are enabling creators/brands to launch their own currencies.

As we enter the web3 paradigm, there is massive potential to align incentives across consumers and brands in a way that has not been possible before, creating opportunities for co-creation and co-ownership, powered by crypto rails (ex: NFTs and social/community tokens).

From digital storefront solutions for brands to create interfaces to sell their NFTs (ex: Metaplex, Bitski, Nftify) to community engagement platforms that help brands sustain engagement (ex: Afterparty, Coordinape) and fuller stack solutions (ex: RareCircles, Mojito), there is a ton of innovation happening in the space to support web3 adoption by... See more