A symbiotic relationship has been created between some brands and some cities, as in the case of Bulgari with Rome or Campari with Milan, celebrating a foundation or affinity cultivated over time. The city is a canvas, an inspiration, a mirror in which brands can reflect themselves, from which they can draw content and imagery and to which they can... See more

Already in the 1800s, brands were quick to seize the burgeoning urban landscapes as fertile grounds for reaching an expansive audience, a strategy later employed by brands such as Coca-Cola with their iconic billboards at the beginning of the 20th century.

Hand in hand with the evolution of humans and their quintessential living space, brands today... See more