Brands want to be more than your friend. They want community.

Building Brand Communities: How Organizations Succeed by Creating Belonging

Carrie Melissa Jones

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Future of Social Communities

Future of Social Communities

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Life After Lifestyle

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Come for the Network, Pay for the Tool

Toby Shorinsubpixel.space
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The Age of Social Media Is Ending

Ian Bogosttheatlantic.com
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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic • 2 highlights

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