Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

Bernhard Schroeder

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Brand Against the Machine

John Michael Morgan

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The Smart Branding Book: How to build a popular and profitable brand (Concise Advice)

Dan White

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Brand Now: How to Stand Out in a Crowded, Distracted World

Nick Westergaard

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