added by sari · updated 2y ago
Brandless Closes, The DTC Facebook Challenge, DTC Versus Softbank
- Now that a few high profile DTC brands have been punctured on the public market and the economy is crashing, VC-driven DTC business model will likely go into its own recession. Without DTC, there is an opportunity for a variety of smaller, more sustainably funded players who do not seek hypergrowth.
from Premonition by Toby Shorin
sari added
- It was, from the start, very obviously one of those high-octane attempts to manufacture something huge, not an organic growth play. Brandless had raised more than $50 million in venture capital pre-launch — unusual at the time — and later attracted a mega-round led by SoftBank’s Vision Fund.
from The end of Brandless by The New Consumer
sari added
- Digital has led to market fragmentation in nearly everything. Reduced opportunity costs have spawned a plethora of Direct to Consumer (DTC) brands which will continue for the foreseeable future. Small niche startups will continue to build followings and “tribes” in ways that couldn’t have been imagined in the pre-internet era.
from Retailing 2020 – 2030: taking a long view by Sanford Stein
sari added