A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is. Businesses now demand to be more value- and purpose-driven, alongside establishing a deeper connection with customers. Branding 3.0 is how modern brands connect today, not just by what they sell or how they make people feel, but by what they stand for.... See more

pay attention to what customers want and design experiences that are smooth, useful, and enjoyable.