added by sari · updated 2y ago
Brand Starter Kit
- In this Diary of a Brand , I am introducing a new framework: the Brand Growth model — to explain how the Deckers and Hoka team took Hoka from obscurity to main street.
It’s purposely simple, and breaks up brand-building into two phases: definition and scaling. Definition is about distinctiveness — solving a problem for a specific niche. Scaling is a... See morefrom Diary of a Brand: Hoka by Michelle Wiles 🪄📈
Hanna Bergström added
Interesting model and approach to brand marketing
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
by Ana Andjelic