Neuroscience provides further insight into this phenomenon. Our brains, when engaged with a story, activate multiple areas, including those responsible for sensory experiences and emotional processing. This immersive ‘neural ballet’ not only enhances the audience’s engagement but also aids in better recall and understanding of the information... See more

Animation has a particularly strong impact when it comes to low-involvement products or situations – those that require little thought or research before purchasing. This is explained by the tripartite attitudinal model, a psychological theory suggesting that our thoughts (cognition) and feelings (affect) about a brand can motivate us to act, such... See more

Research has shown that our brains are wired to respond to faces and human-like movements, a phenomenon known as pareidolia. It’s a peculiar trait found in most primates and is believed to be linked with increased creativity.