Brand DNA Event - Virgil Abloh + Samuel Full.

I’m helping Virgil Abloh, Founder/CEO of Off-White, create exactly that kind of brand. His goals are clear, but also wide ranging: "I want to make virtual clothes to paint pictures physical clothes cannot, and let buyers access a new dimension of their personal style - no matter who they are, where they live, and the virtual worlds they love."

We think of brands as creators on our platform. They have the same roles as everyone else. Ultimately we’re focused on a number of different verticals: fashion, music and video entertainment, sports, and education. A number of verticals. Part of the work there was trying to figure out how experiences in those verticals become transformational in th... See more

Below please find a resource center for brands in their earliest phases. This resource was born as I was working to summarize answers to all my most frequently asked questions. The goal of this resource is to uplift more than a few. I will continue to open doors for those that come from the fringe and help them be awarded opportunities usually left... See more