Brand DNA Event - Virgil Abloh + Samuel Full.

Favorite quotes 1/ Every great creator is sharing their DNA and experiences with the world. Some spread it through art, some through music - but for me, it's through product.” 2/ Jay-Z bought a pair of construction Timberland boots from me every weekend. I got to see why these different stars and heroes of mine liked the product that they liked. ... See more

Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.