Brand Archetypes: The Definitive Guide [36 Examples]

The Hero and the Outlaw

Margaret Mark

amazon.com
Cover of The Hero and the Outlaw

Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)

Catharine Slade-Brooking

amazon.com
Cover of Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)

The Mythology of Totemic Brands

Jennifer Murtellama.org
Thumbnail of The Mythology of Totemic Brands

Myth making and wonder - the new brand experience

Substackfuturenarrative.substack.com
Thumbnail of Myth making and wonder - the new brand experience

Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand

Louis Grenier

amazon.com
Cover of Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand