added by sari ยท updated 2y ago
Brand Against the Machine
- * Make what you do worth talking about
from Brand Against the Machine by John Morgan
sari added 3y ago
- * Your brand is simply the emotional connection people have with your business
from Brand Against the Machine by John Morgan
sari added 3y ago
- * If you aren't so fired up and excited that you can't sleep at night, then don't expect anyone else to be fired up either
from Brand Against the Machine by John Morgan
sari added 3y ago
- * Solve problems for people, make their lives easier, have a reason to exist in the marketplace, if you're just going to be like everyone else then what's the point?
from Brand Against the Machine by John Morgan
sari added 3y ago
- * Realize that you, not the product, create the value. There are many shoe companies, there is only one Nike
from Brand Against the Machine by John Morgan
sari added 3y ago
- * People don't care if your dog died. They care if their dog died.
from Brand Against the Machine by John Morgan
sari added 3y ago
- * The future of branding is marketing with people, and not at them
from Brand Against the Machine by John Morgan
sari added 3y ago
- * Your goal is to make your brand the top authority in your industry in the consumer's minds
from Brand Against the Machine by John Morgan
sari added 3y ago