added by sari · updated 2y ago
Brand Against the Machine
- Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See morefrom From Brand Strategy to Brand Anarchy
Keely Adler and added
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
by Al Ries
