Braintrust's Adam Jackson: “Nike is in Crypto Now and They May Not be Fully Aware” by The Defiant - DeFi Podcast

Tokens are icing on the cake - freelancers can show up and earn 40% more than traditional marketplaces. Braintrust has abstracted away crypto brain damage. Nike is a client and they don't know or need to know they are interacting with a crypto network.

Braintrust does have a revenue model in the form of taking a % - they take 10% from employers. The innovation here is replace the middleman with software and use a token to incentivize community behavior like inviting talent, inviting clients. Braintrust doesn't spend $ on marketing - the core innovation is taking cost of acquisition to zero by giv... See more

Whenever Fiverr and Upwork want to incentivize someone to do something, they have to dip into their bank accounts and pay in dollars. Want someone to tell their friends? $10 referral bonus! Need a salesperson? $100K a year. When the DAO that controls Braintrust decides they want someone to do something, they can just pay in their native token. Thes... See more

Like the time when Braintrust’s token launched on Coinbase and traded up to above $40, and armies of bots “watched” the short videos in the Braintrust Academy library in order to pick up the BTRST tokens Braintrust offered to incentivize people to learn more about the network. When incentives are baked into everything and backed with a token, you n... See more