The other side of that idea – that everyone’s a creator – is that everyone’s also an investor. Time and energy are investments, even if they’re not always monetized. With an explicit financial layer in the form of tokens, users get a material stake in the platforms they use the most. The recent ENS airdrop is a good example of how this could work, ... See more

Earning brand tokens through participation and co-creation >TRANSACTIONAL REWARDS: earn tokens by purchasing a brand’s product or servicePROOF OF ATTENDANCE (POAP): verify and reward attendance at a particular IRL or URL eventENGAGEMENT: recognise and reward active community engagementCONTENT CREATION/SHARING: involve brand fans and creators in ... See more