I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in... See more

Creativity arises from making new connections—contemplate unexpected things together. Don’t wait for moments of inspiration to strike. Creativity is a muscle; exercise it. There’s a logic to creativity: find what works for you, break it down, and you have a process that can serve you forever. Unstructured freedom is the enemy of true creative

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Because as we’ve sped up, as we’ve gotten dulled by algorithmically-driven content and creativity, as we’ve nestled into our bubbles and shied away from challenge, as we’ve been subjected to yet another sequel versus something new, as we’ve slowed up on reading and grappling with complex concepts... I fear we’ve stopped yearning for truly expansive... See more